Internet Lead
ROI Calculator

See exactly how much revenue you're leaving on the table from your internet leads — and what happens when your close rate improves.

Your Numbers

Monthly Lead Spend$500

How much you spend on internet leads per month

Cost Per Lead$25

Average price you pay per lead (EverQuote, QuoteWizard, etc.)

Current Close Rate2%

What percentage of internet leads become paying customers

Avg Annual Premium$1,500

Average premium per policy you write

Internet LeadROI Calculator